Internet marketing can seem a mysterious topic – full of weird and wonderful “techniques” supposedly designed to make anyone using them instant millionaires.

But let’s take a look at the basics of business and apply this thinking to internet marketing.

• A good business needs:
• A good product, desired by the marketplace
• Customers with purchasing power to buy the product
• Customers know about the product
• Customers can easily and conveniently acquire the product
• Good systems in place to manage all of the above in an efficient, effective and measurable fashion.

How is the internet any different – after all we hear all about “traffic”, “lists”, “keywords” and “blogs”, “Adwords”, “Social Media”.

How do these relate to the basics of a good business?

In the next module I’ll not only outline how, but what you can do to get started …