Internet Marketing – What Exactly Is it?
Jun 17th, 2008 | By Robert | Category: Featured ArticleInternet marketing can seem a mysterious topic – full of weird and wonderful “techniques” supposedly designed to make anyone using them instant millionaires.
But let’s take a look at the basics of business and apply this thinking to internet marketing.
- A good business needs:
- A good product, desired by the marketplace
- Customers with purchasing power to buy the product
- Customers know about the product
- Customers can easily and conveniently acquire the product
- Good systems in place to manage all of the above in an efficient, effective and measurable fashion.
How is the internet any different – after all we hear all about “traffic”, “lists”, “keywords” and “blogs”, “Adwords”, “Social Media”.
How do these relate to the basics of a good business?
In the next module I’ll not only outline how, but what you can do to get started …